Everyone loves a good story, especially if it is something they can identify with a face, makes a difference to us personally, or unlocks our emotions in a way not soon forgotten. Stories add human value that brings us all together. It is more of a show and tell than just talk. Storytelling does not say what your values are…they demonstrate values through real life happenings.
A story must have a face of a person or organization facing a challenge that is relatable. It must be identifiable to trigger an emotional response. Most importantly we need to care about the outcome. The story connects us with our own values as people.
Everything in the story must be easily understood and real without a lot of heavy description where you can lose the connection in the details. How the character resolves their challenge or conflict is the narrative to achieve the goal of a resolution and the ending of the story.
Questions to ponder:
- Who is your defined target audience?
- Why are you are telling the story?
- What is the purpose of your story? Increase engagement for your product or service?A new client or donor?
- What conflict arises during the normal state creating conflict or a challenge?
- What action do you want to be taken?
There is no point to the story if you do not want an action after the audience hears the challenge and feel an emotional connection. You cannot leave them hanging or they will not listen any longer. Once you lose your audience it is difficult to regain their trust.
And it is all about trusting the storyteller-whether it comes from an organization, product, or service. The relationship will abruptly end. Your competition will welcome them!
Let Taylorized PR tell your story!